Mr.Sanghvi ensured that the lecture was interactive by constantly involving the students through open ended questions. He talked about the multiple channels being used by various organizations to market to their customers and drawing from his own personal experiences, he stressed on the growing custom centric approach. Following a comprehensive discussion on social media, he talked about influencer-marketing and how in today’s connected world even a layman can leverage social media to influence customer decisions. To answer a question raised by a student, Mr.Sanghvi involved the students in an exercise, through which he tried to provide us an insight into the influencer marketing strategies used by some famous Indian brands. He also talked about the growing need for new and creative content for different personal wear and other smart gadgets. Throughout the lecture, citing various examples, Mr.Sanghvi stressed on increasing our social media visibility and made us understand the power that social media gives an individual. As the lecture ran into its final few minutes, he told us about the various opportunities that lay ahead of us, and how we should carefully choose the place we decide to start our management career with.
Mr.Sanghvi, with his sharp business acumen and a light sense of humour, managed to keep the lecture an interesting one and even after the lecture was over the students were buzzing with ideas they had assimilated through the lecture. Vinod Gupta School of Management, IIT Kharagpur would like to thank Mr.Kushal Sanghvi for addressing the students and imparting some much needed practical business knowledge to the students.
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