Mr. Ananth also highlighted the significance of metrics in Digital Marketing, and how the inclusion of relevant content is of paramount importance in this field. He then touched upon various models of Digital Marketing, such as Social Media Marketing, Pay Per Click(PPC), Content Marketing, Blogging, Influencer Marketing, Email Marketing, SEO & SEM to name a few. He then shed light on various measures being taken by firms such as Google (AdWords, AdSense, YouTube Ads, Google Analytics) and Facebook (Facebook Insights) to capitalise on the advancements in Internet marketing, and the revenue models of the same. The lecture ended with a highly interactive Q&A session, where participants raised various queries.
15 September, 2016
2 minutes Read
Guest Lecture At IIM Indore, Mumbai Campus By Mr. Ananthanarayanan V, Founder & CEO, Techdivine Creative Services
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Tarun Vikram
Interesting insight. Thanks for sharing this post.
16 Sep 2016, 12.04 AM
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Tarun Vikram
Interesting insight. Thanks for sharing this post.
16 Sep 2016, 12.04 AM