How ABG Has Touched Millions Of Lives - Vipin Dwivedi, MDI Gurgaon

First day of school 5th July 2004 I still remember a low confident boy got ready by himself and entered the class and what he sees was worth noticing everyone in that class were in more or less same situations so at that point we stand for each other from studies to sports in all sorts of ups and downs and it continued till 2011 we were a family so I learned the strength of the team is far more than all individuals, to sum up ,the very first day of school we had tears as we were afraid of the challenges in front of us and at the last day of school also we had tears in our eyes  as we are going to lose our team. So during these 7 years what changed? Our attitude to look at things we were no more afraid to take up challenges or to make decisions that are the transformation one can see with a great team. All that learning transformed a low confident boy to confident men to be ready for any challenges or better call it opportunity.

.Why Aditya Birla Group Is Big In My Life :

ABG  has become a part of our lives from the cement used to full fill our dreams of home to the dresses we wear for our occasions to the insurance which we buy for ourselves and loved one everywhere we see ABG taking care of what we need. It won't be wrong to say that they understand what we need.

When taglines from advertisements are used in daily conversation it indicates that people have connected themselves to that product and the same happened with 'What an Idea Sirji!' people loved the concept every advertisement was having and responded positively to it.

We are a country where "first" is always celebrated whether its first income or first bite of food taken by the baby but I have seen in people getting double thoughts about their first job (isn't an irony?) as they have to leave their villages, towns to move into cities for the job. At that time the line 'Don't worry will talk over call' made them feel closer to their native place thanks to idea for giving us that confidence and many times we have seen grandparents waiting to see their newly  born grandchildren again the distance is large but with very Strong network of idea cellular firstly in 3g and  now 4g have brought smiles to both the generations. The old couple sitting at some remote village can now see their grand child's first step, the first day to Scholl and many such special moments, its something which cannot be quantified but can be felt. In my remote village of MP Idea was the first service provider to understand the need and to set up their tower there. And people celebrated network like a festival it was a different experience for them now they can talk and walk (thanks for strong network reach out).

The other thing which we cherish as a society is liberty and Idea Limited was the first company to Introduce MNP and give freedom to users to choose their network. Without changing their number it was such a bold move and numbers turn out to be in their favor of idea they gained more customer which again speaks about the trust and Loyalty people have for this Brand.

ABG Group is changing the lives by activities like Immunisation against polio, mid-day meal to school children, skill training for youth, distributing solar lamps to children and many more CSR activities other than that they have also joined hands with govt in many of their schemes and they have felt their presence till BOP in India.