The team worked hard to represent the institution in the zonal selection round. Here, they had to present the innovative range of products that they had come up with for the target men’s segment of Kiehl’s. In the zonal round, they competed with three teams. The teams were from IIM-Calcutta, XLRI-Jamshedpur and XIM-Bhubaneswar. The judging panel consisted of two members. They were Mr. Anurag Tyagi, Brand Manager, Kiehl’s and Mr. Robert Khongwir, Head Talent Acquisition.
Team Brandwagon was the last to present and emerged victorious. The judges were very impressed by the presentation and lauded the effort that the team had put in for the competition. Mr. Anurag Tyagi appreciated the team very much for their work and innovation. While declaring Team Brandwagon from IIM Shillong as winners, he praised them by saying that IIM Shillong was the clear winner.
The three members in the team have won a wide range of products from L’Oréal and have qualified for the nationals which would see all the zonal winners competing against each other. The national winners would then represent the India at the finals that will be held in Paris in June 2014. The final round in Paris would be judged by a panel consisting of top level executives from L’Oréal. The final winners would get a free tour around the world worth up to £ 10,000.
Follow IIM Shillong at iimshillong.insideiim.com
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