As far back as I can remember, the highlight of the year when it comes to advertisements have been the super bowl ads. The ad revenue in that space was $3.5 Billion. Let that sink in. What we need to keep in mind that 111.3 Million people tuned in to watch the game even though it is 3 Million fewer than 2015. So, the companies need to bring their ‘A’ game. More often than not, they do. Over the years, it has brought us ‘Mean Joe’ Coke ad and who can forget the Apple ad ‘Skinheads’.
The influence of the industry has grown so much so that Under Armour has its own network of scouts and sports scientists who monitor players closely and pick out potential future superstars. This has paid great dividends as can be seen in the case of Gareth Bale and Tottenham Hotspur. The team which lagged at the 6th position now almost ran away with the EPL trophy.
So, again, we come back to the same question. Does it pay to pay? The industry has grown by leaps and bounds opening up a great number of jobs in fields like Sports promoter, Sports event planner. The growth and development of the Indian Sports Industry are creating opportunities for management professionals too. The sector has the potential to overtake IT and related fields by 2020. The opportunities and the limits not set, the way the industry is progressing, there are no deterrents in sight from a clear marketing ploy perspective. The perfect brand association? Hmmm
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