The institution’s ideology is to provide Rural India with professional managers, for it believes, this is one way for an effective development. It believes in building synergies between the unmet needs of the vast rural populace and the professional management skills disseminated to its student participants.
Does this mean that IRMA is only and all about ‘development’? Does it mean that all these managers have their work bases in rural areas? NO. Rural managers are a rare breed, and today, are highly sought after. IRMA attunes its students to the rural psyche through three field segments, which total to around 22 weeks. This means that students here don’t learn ‘rural’ in air conditioned classrooms but also feel ‘rural’. Four weeks’ stay in a village, gives a student immense opportunity to spot treasure troves, those very four weeks also give a student an opportunity to empathise with rural life. When these four weeks are immediately followed by classroom sessions about marketing, finance and operations, one cannot help but learn management through a ‘rural’ lens. With corporate ferociously trying to foray into these virgin markets, rural managers sell like hot cakes.
SO IRMA is like any other B-School when it comes to the course structure, with regard to Management. It is unlike any other B-School, when it comes to the ability to blend developmental studies with those of managerial. IRMA is different from any other B-School in the context that, students here bring in the micro perspective to a macro view. This brings in an all-round learning.
IRMA’s mission and ideology are what distinguishes it from other B-Schools. IRMA’s mission and ideology are also the very reasons for it being similar to other premier B-Schools, for imparting managerial skills.
For those at the Y-Fork, confused about which path to tread. It would be an incentive if you are reminded of Robert Frost’s The Road not Taken.
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.
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