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ABG Company:
The Aditya Birla group and in particular the Aditya Birla Fashion and Retail Limited is an organisation that presents itself as one with so much diversity and opportunity that it almost resonates with the culture at IIFT. A flurry of brands (Indian as well as International) which cater to different segments of the market and a constant push to ensure that all customers of the organisation are satisfied is what attracts me a student who has been looking forward to entering the realm of marketing and practicing the concepts that we learn in theory in the real world.
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