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Lessons From Fortune's - 40 Under 40 - Part I - Strategy With RS

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ramji yahoo

contribute to society thru management audits, cost audits

Build a Product with a Promise “We don’t have a policy of image, we have a policy of product.” – former Hermes CEO Jean-Louis Dumas At the core of any enduring brand is a product, service, or person backed by a promise. The leading principal at Hermes today remains a fierce commitment to the quality and refinement of each of its products. Rejecting mass production, assembly lines, and mechanization, Hermes claims that one artisan fabricates each item. This tradition is its lifeline, having started with its founder Thierry Hermes who started handcrafting horse harnesses for caliches and carriages in 1837. Inspired by the power and dynamism of the horse and the practical concerns of leatherwork, Hermes mastered an exceptionally strong “saddle stitch.” The result was a perfect blend of form and function that soon caught the eye of European royalty. Of course, not every company has the means to build handcrafted products at scale, but commitment to the quality of a product or service must always come first. You can market, advertise, and aggrandize until the cows come home, but if the first priority is not the belief, passion, and unwavering commitment to the quality of the product and the promise it delivers, creating an enduring brand will be all the more challenging.

13 Oct 2015, 11.09 AM

Rajesh Srivastava

Thanks for sharing

13 Oct 2015, 06.46 PM

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Comments
 

ramji yahoo

contribute to society thru management audits, cost audits

Build a Product with a Promise “We don’t have a policy of image, we have a policy of product.” – former Hermes CEO Jean-Louis Dumas At the core of any enduring brand is a product, service, or person backed by a promise. The leading principal at Hermes today remains a fierce commitment to the quality and refinement of each of its products. Rejecting mass production, assembly lines, and mechanization, Hermes claims that one artisan fabricates each item. This tradition is its lifeline, having started with its founder Thierry Hermes who started handcrafting horse harnesses for caliches and carriages in 1837. Inspired by the power and dynamism of the horse and the practical concerns of leatherwork, Hermes mastered an exceptionally strong “saddle stitch.” The result was a perfect blend of form and function that soon caught the eye of European royalty. Of course, not every company has the means to build handcrafted products at scale, but commitment to the quality of a product or service must always come first. You can market, advertise, and aggrandize until the cows come home, but if the first priority is not the belief, passion, and unwavering commitment to the quality of the product and the promise it delivers, creating an enduring brand will be all the more challenging.

13 Oct 2015, 11.09 AM

Rajesh Srivastava

Thanks for sharing

13 Oct 2015, 06.46 PM