For someone who loves to travel, the insightful market visits across cities was nothing short of a dream, so what if I had to brave the scorching Indian summer on salespersons’ bikes neatly tucked in a helmet. Interactions with the trade smart distributors & retailers who always leave you stumped, interviewing & observing customers while they are exercising their shopping rights over the weekends, benchmarking against competitors who never settle, making sense of the data & coming up with trends because at Britannia it’s all about the numbers & finally proposing a solution to overcome the barriers, that’s where it typically ends for most of the interns at an FMCG company. But the seriousness with which Britannia took my inputs became evident when I was told to walk the talk and not only implement my proposals but also to drive the results.
So after the gruesome iterations of my proposals for the nth time, taking into account all the aspects right from the financials to the reality at the retailer level, I was given the green signal to implement my loyalty program in stores across Bangalore. Meanwhile, my clutter breaking visibility elements were implemented across thousands of stores in New Delhi which are now being replicated across the north region. The satisfaction of delivering your targets (sales effect!) and seeing your work getting recognition is thrilling beyond words. It gives you the self-confidence that come what may, I will sail through or sale through for that matter! :D
After my final presentation, the National Sales Head of Britannia appreciated my work and asked the team to scale it up across India in different store formats. He commended me for driving the team with passion and asked me what will I take back with me from my summers at Britannia, I could only smile and say, “Memories of a lifetime”.
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