Coming back to the day we joined the organisation, it started on 2nd April 2018 with a skype call; induction and orientation followed with each and every senior member explaining the different verticals of organisation. The expectation what Mr. Sourabh Khandelwal, the founder set was what I believe makes our experience par with any other internship.
The entire duration of our two months tenure was divided into phases where I worked on different verticals.
Phase I: Understanding the market and OOH
This was when we actually learnt and surfed online about OOH and the upcoming avenues in the field of Advertisement. Advertising is a form of persuasion in which an organization tries to motivate its target audience to buy or use its products. The primary purpose of advertising is to create awareness of the advantages of a product and inform people of the availability of the particular product in the market. Advertisements, therefore, play a significant role in the marketing and overall sales of the product because they influence consumers’ attitudes, behaviour, preferences, and decisions related to the product.
Phase 2: Marketing Research and Vendor Proposal Extraction
This was which I was given and spend the bulk of time in the month of April. I studied all the different mediums, existing medium in Delhi NCR regions. Here we actually met the vendors, got rates from them, negotiated with them for finding the lowest rates. I did the secondary market research along with primary research to back my findings. This was actually a herculean task where I got the support of Supriyo Das Gupta, who constantly motivated me with his words and his rich experience.
Phase 3: Client Approach and Actual Sales
Here we started off slowly building rapport with client, got the clientele from Sourabh with whom we already worked. Slowly I got the hang of it and started looking for and pitching to different clients.
I must admit having work ex in IT industry, I would openly address I was hesitant talking to or meeting. But the experience here changed me, made me more extrovert and forward thinking.
The sheer experience of working for a startup was enthralling and amazing. The atmosphere is chaotic , but as the saying goes “Chaos is the mother of any radical change”. Being the face of Money4Drive in Delhi NCR region, we had the actual experience of how an organization builds its image and what all goes in slowly captureing the attention of the market.
The most important lesson every facilitator in MBA teaches us is using the knowledge gained pragamatically and this is what we learnt in this two months. Right from market research about different mediums available in Delhi NCR region , meeting the vendors to meeting the clients and pitching about Money4Drive was a refreshing and nervy experience.Money4drive gave me a unique opportunity to understand the unique intricacies of advertisement in different sectors like fertilizers,manufacturing, pipes,cement etc.
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