Since, Panasonic deals through different channels, DRM becomes an essential part in order to attain a successful boost in its Market share for the consumer durables industry.
A Dealer relation when given a personal touch by the company would induce a feel -good factor into Dealers and should eventually result in a better performance in its segment of operation.
A successful rollout of the current DRM programme planned for this year would result in improved relations and performances of the dealers which will eventually benefit and enable Panasonic to position itself as a Customer as well as Dealer friendly brand.
The relative importance of a healthy relationship of a brand with its Dealer is as important as that with its customer. This is because Dealers play a very crucial role in the overall business of that particular brand.
- Dealers play a vital role in keeping the lines between manufacturers and users operating smoothly. They can expedite response times, enhance a company's reach and even create value-added packages.
- Dealership is the single most viable alternative to complement and supplement a direct sales organization.
- Dealership plays a unique role in that they are both a business partner and a customer at the same time
- Dealers also have the benefit of reducing inventory and service burdens for both the manufacturer and the user.
By nature, managing an ongoing partnership is considerably more difficult than managing a standard supplier or customer relationship. Hence, this topic is of utmost importance to companies these days.
My overall experience at Panasonic was, as I term it, an extremely fruitful one where I not only learnt a lot but also got familiar to how things work in a corporate hierarchy. This experience of mine will definitely come in handy in my pursuit of reaching the top ladder of the corporate world.
Apart from this, I was lucky enough to have both a mentor, Mr. Abhinav Sharan (AGM, Trade Marketing, Panasonic India Pvt. Ltd.) and a guide , Ms. Navneet Kaur ( Sales and Marketing Executive, Trade Marketing, Panasonic India Pvt. Ltd.) throughout these two months who supported me at every stage. The learnings and teachings imparted by them will remain with me all my life.
This internship has made me believe something which I’d like everyone like me ( a corporate beginner) to learn and take heart from is, never underestimate yourself, on your day you can overshadow even the brightest of minds in the business, but the only advice is – MAKE IT HAPPEN.
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