My mentors & learnings during the internship:
My mentor was Mr. Peter Jacob, Strategy - Director, Go Rural India. He was the one who guided me throughout my internship. He shared his experiences on how to tackle problems, how to market any product, how to tap the best area for any particular product, BTL and ATL marketing etc. In every interaction with him, I learned something new about marketing which I could not find in any book. Also, I got the opportunity to work with Mr. Sunil (CEO, Go Rural India) who guided me in various aspects of rural marketing. An overall enriching experience, I could not have asked for anything else from an internship.
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