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Interview Experience
Company Name: Nestle
Domain/Function: Sales & Marketing
Business School: IIM Lucknow
Actual Interview Experience: 1 round of GD with 5 participants & 2 rounds of PI
GD: 10 min discussion with summarization. There was a quick round of introduction before the GD and we were asked about our passions and interests along with our names.
Topic: Marketing Issue Based - Don’t remember the exact topic, but it was something on the lines of “Lowering of price points is damaging brand imagery"
Only 5-6 people were shortlisted for the PI rounds out of approximately 50-60 people who had been shortlisted for the GD round.
Interview
Round 1: Marketing & Industry based questions (40 minutes approx.)
Interviewer: Nescafe Brand Manager
- Should brands be socially responsible? Your opinion on that. Any examples?
- Favourite ad? Why?
- Favourite brand? Why?
- Why marketing?
- What do you think about women leaders in today’s organizations? Has the corporate environment been conducive to their growth?
- Some questions on devising promotional strategy.
- Any questions? Asked about Maggi Oats Noodle product and discussed its positioning in the breakfast cereal space.
Round 2: HR (20 min approx.)
Interviewer: Campus Recruitment HR Manager
- Make a 15-sec creative elevator pitch for yourself
- Questions on specific extra-curricular activities-Dance, Photography
- What would you be doing right now had you not gotten admission in IIML?
- Engaged the interviewee with talk on foreign travel mentioned on CV
- Any questions? Said that have already asked in the other interview.
Parts of the Interview you didn’t do well at: GD - I had interpreted the GD topic wrong, but started the GD and led it throughout. Put forth the points clearly and I was the only one to clear the GD round in the group.
Final Verdict: Offered
Anything else you may want to add:
- Put up good arguments backed with logic.
- They respect opinions that can be justified with sound reasons. Both the interviews’ questions were very opinion-centric and personality-testing. Show some depth of personality & character.
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