The Video (referenced below) has an interesting beginning. It starts off by posing a question to the viewer, ‘How would you react if your typical morning coffee was anything but?” And to set the mood for things to come, the ‘but’ gets added with another ‘t’ reading ‘butt’.
By the way, Nestle is not the 1st company to follow the 'body paint' strategy to get customers to notice their brand. Air New Zealand had already used this strategy for broadcasting the safety instruction aboard its aircraft – a boring communication. To make it exciting they had aircraft crew members – air hostess, pilots in ‘body paint’ to share the safety instructions. Needless to say guests were glued on to the screen!
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