Future Scope:
Adidas aims to replace all virgin polyester with recycled polyester by 2024. Already, more than 40% of its products use recycled polyester. It's been used in college football, the NHL, and even the Australian Open. While this goes a long way, it does not eliminate marine pollution entirely. Adidas is also developing a 100% recyclable shoe called the Futurecraft Loop – a shoe that is made to be remade – expected to be launched in 2021. Adidas, with the help of Parley for the Oceans, has taken a big step towards a sustainable future.
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