Hence, it’s interesting to know how an institute like KIAMS prepares its students to take on the challenges posed by the social media industry. According to Prof. Jha, it’s important that social media is treated with care and the curriculum updated to keep up with the changing trends. “Social media is still getting discovered and unfolded in India. At KIAMS we have customized courses such as digital marketing, social media analytics, consumer analytics and we have been conducting programs by industry experts,” Prof. Jha explains. “Students also get chance to work on research papers with faculty members to enhance their understanding and knowledge.”
Clearly, Prof. Jha is a passionate and popular academic, besides being an avid researcher. He involves his students in his research work, which enhances their learning experience. For him, his two interests of teaching and research go hand in hand: “I send an open invite to students to get involved in research work. Based on the interest area and conceptual knowledge, I pick the student as co-author. I use my leisure time for research, planning it on a weekly basis while monitoring my performance. As for the classroom, I try to encourage participation and use technology to keep things interesting.” Wise words form an experienced researcher and academic. And, student should listen to his words as his expertise aligns with the ever-changing trends in social media and business.
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