Which ABG company would you want to work for and why?
The Aditya Birla Group comprises of few of the biggest Indian companies in terms of market share and I personally would want to work for Idea Cellular. Considering the current tussle in the Indian telecom domain, it will be a very challenging journey. The company is known for targeted advertising and launching consumer need friendly schemes after carrying out deep market research. As a marketing enthusiast, I may get to try new marketing techniques that are required to revive in the market, understand the need of mergers and acquisitions and gauge the magnitude of thecompetition in one of the most competitive domains.
Faizan Ahmad
Marketing, SIBM Pune
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