Campaigns with old Hindi melodies like 'Abhi toh yeh jawan hai', 'Kal se re' and 'Babu samjho ishare' coupled with interesting creative concepts helped showcase the versatility of Saffola. It engaged in various BTL activities such as tie ups with gym, Happy Birthday Heart on World Heart Day, health clubs and laughter Olympics.
Few Ad campaigns :
Saffola drove home the point that the least one could do to care about loved one’s health is by using healthy cooking oils – Saffola in this case. And in the present cosmopolitan lifestyle, where there is little time and energy to take care of health, Saffola oil was positioned as a perfect, easy solution for healthy living.
The campaign was a success and Saffola was able to break the sluggish growth and align better with the aspirations of its new customers while also catering to its old customer base.
Source :
1. http://marico.com/india/brands/saffola
2. Google Images
---------
About the Author:
A librocubicularist and a binge watcher with a knack for humour. Currently, being hopelessly platonic and living in a delusional labyrinth. A canary in a coalmine of a heart. My thoughts are stars that I can’t fathom into constellations. Part of the InsideIIM 2016 student team.
Comments