Customers go through a pyramid of involvement while interacting with a market offering – starting from sensation, cognition, emotion and resonance. At the last stage, customers start considering the product as part of self. For companies to reach this stage, they will have to break through the age-old marketing rules and adapt themselves to the newer trends that can be seen in today’s eyeball economy.
The insightful session led to students asking questions about the different marketing strategies that have been adopted by marketers that were beautifully answered by Prof Solomon. A one on one interaction with a stalwart of his field was a golden opportunity for marketing enthusiasts. He concluded his part by talking about how a personal relationship has become a vital part of the business – be it B2B or B2C. The session ended with a vote of thanks to Prof. Solomon by the Chairperson of International Relation Dr Medha Srivastava for his time and the invaluable contribution made by him in the field of marketing.
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