Carpe Diem is a case study competition organised by HUL for 1st year students from the elite B-schools in India. This year it involved developing a holistic marketing and distribution strategy for HUL’s water purifier – PUREIT for all markets.
The competition has three rounds. For the first round all the students of a participating B-school may come up with a strategy for the product. The second round sees only the top three teams from the B-school vying against each other by pitching their strategy via a presentation. The best strategy is then sent across to HUL for inspection. For the last round or the Grand Finale, HUL invites the top entry from six B-schools to present their strategy via a presentation at the HUL Head Office in Mumbai.
The Grand Finale took place on the 6th of August, 2014.
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