Marketing and Advertising
The Most 'What The F...!!' Stories From The World Of Marketing
Marketing and marketers are generally considered as lying, cheating beings, out there to grab your money. But one cannot deny the fact that they are also brilliant minds, some of
'Place Branding - Creating Places Where People Want To Be' - Deepika Mallyk, IIM Bangalore
Millennials in India crave to settle in Hyderabad, Pune and Bangalore followed by Chennai and Mumbai. Similar to companies, do cities have brand identities, image and brand equity? How do
Of Cricket, Whiskey and Aspirational Brand Strategy - Strategy With RS
On 20th June 1999, I was in London, for work. On that day, the ICC World Cup final was being played between Australia and Pakistan, in London.
Sensory Branding - Quick Bites - Part 4
Author’s Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a
Crowdsourcing - Quick Bites - Part 3
Author’s Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a
How Samsung's Note 7 Succumbed To The Cobra Effect - Strategy with RS
When introduced, in early August, Samsung’s Galaxy Note 7 received rave reviews. Pre-orders poured in and its stock price spiraled northwards!
Celebrity Endorsements Scale A New Height - Views From Prabhakar
Yes, celebrity endorsements have scaled a new height. A new height of ridicule that is. Most people in New Delhi were stunned when they opened their morning newspaper to find
Riding On A Wave Of Nostalgia With Paper Boat - Strategy With RS
The traditional Indian drinks brand Paper Boat launched in 2013 and has tasted success in a very short number of years—in the process carving out an entirely new segment in
