Marketing and Advertising
Resurgence Of Saffola : A Branding Strategy - Niteen Bali, IIM Calcutta
"Saffola is a healthcare brand and a flagship brand in the edible oils category for Marico. Its portfolio spans product categories - edible oils, functional foods,and salt. For the last
Maharajah's Makeover : Reviving Air India - Priyanka Grover, IIM Lucknow
Air India has been in deep waters for quite some time now. Its association with faulty airplanes, old crew members, and poor on-time records had stuck to the brand for
Snapping A Deal Through Festival Marketing - Views From Prabhakar
When Snapdeal made an announcement last week of spending Rs 200 crores this festival season on a 360-degree campaign over the next 60 days, in the run up to the
'Influencer Marketing Is Hot. So Hot, There Are Cat Influencers' - Deepika Mallyk, IIM Bangalore
Content is surely the king. But influencers, crown this content king. The impact of influencer marketing is evident from the popularity gained by our favorite series of fantasy novels ‘Harry
The Celebrity Management Coup Of 2016 - Views From Prabhakar
Most people were aghast to see the Prime Minister in the Reliance Jio ad last Friday September 2, 2016. The shock was no doubt because while we have seen our
Influencer Marketing : An Old Concept In A New Avatar - Aroop, IIM Trichy
How often have you seen your favourite blog inundated with ads or that most followed Instagram account subtly promoting different brands? Influencer marketing has been around for quite a while
10 Things You Can Do With A Small Marketing Budget
Many small businesses have small marketing budgets. Further, many are under the impression that they are unable to market effectively due to having such a small budget. Realistically, there are quite a
Exit 30 Sec TV Spots, Hello 'Digital Commercials' - Views From Prabhakar
I chanced upon what I thought was a rather strange usage when I saw the words 'digital commercial' in one of the Indian advertising trade magazines on the internet today.
