Marketing and Advertising
Marketing Lessons From Bollywood - Konversations Unplugged #1
Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!)Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai...
Marketing Lessons From 'The Martian' - How To Crack Marketing Internships Interview Effortlessly
The story of a man stranded on Mars, surviving for 2.5 years using his knowledge of science sounds boring on paper. You may think that this is a story for
The Portrayal Of Women In Media Through The Lens Of Semiotics - MICA
How are women portrayed in advertisements and media? Why are they portrayed that way? What do we get to know about a society from what it chooses to watch on
Haats, Melas, Puppetry, Mandis - Rural Marketing Promotion Strategies - Deepika Mallyk, IIM Bangalore
Approximately 75% of Indian population resides in villages. Hence for many brands, rural markets are gaining importance. Most the consumer brands such as HUL, ITC, and Dabur which got saturated
Brand Extensions - Where Does One Draw The Line
Wikipidea cites Brand extension as ‘a marketing strategy in which a firm marketing a product uses the same brand name (and associated brand personality) in a different product category. A
Quick Bites - Part 5 – Native Advertising
Author’s Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a
'The Selfie Tales' - How Coca - Cola Ensured Brand Engagement With Customers - Strategy With RS
How do you get your customers to engage with your brands – even if they have developed a healthy aversion towards it?
