In the modern sense, The Aditya Birla Group was founded in 1960s and the firm ventured out into multiple areas such as production in metals, copper production, and power plants. Every new venture helped thousands get employment at a time when the need of jobs was high, and hence led to an improved quality of life. The growth of jobs directly led to a boost in the Indian economy.
The Indo Thai Synthetics was the first venture of the group in international waters. With the opening of this subsidiary, company later expanded to countries such as Philippines, Malaysia, and also joint ventures with AT&T in the United States of America. The quality and efficiency were one of the major factors that ABG was able to create a loyal customer base across the world in a short span of time.
On personal level, ABG has a been an integral part of my life. Be it essential groceries from More, to the fashion at Pantaloons, and to the mobile service from Vodafone Idea Ltd., previously known as Idea Cellular Ltd., ABD has been with me in every part of life. The reason my family, along with other millions, returns to these stores for every need is the quality that we get at a very reasonable price.
Aditya Birla Group is perceived as a member of the family across the world and will go on to hold that spot.
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