Why Aditya Birla Group is big in my life
One day, while I was hanging out with my friend, I asked him where he bought his clothes from because I found them to be of great quality. He promptly replied telling me that he was a loyal customer of People and I should also check the brand for myself. I heeded his advice and went to the nearest store, after a gratifying shopping experience, while checking out, I noticed a familiar logo that I’d seen before. It was the logo of Aditya Birla Group. I remembered that I’d already seen that logo before at many places like the banner of the Idea network, clothing brands like Van Heusen, Peter England (which, I used to think, is a foreign brand) making me realize that my life unknowingly has always been influenced by the offerings of Aditya Birla Group. This sparked off an interest to understand how broad the group’s diversity is, leading me to a startling finding- ranging from the copper used in Indian Trains, cables and wires, carbon black used to make durable tires for a safe journey, the cement used in the construction of buildings to many more products, ABG has been almost everywhere. And out of the above-mentioned products, some have been a very integral part of my life.
Since the first time I went to the people store, I’ve become a regular customer of the brand because of the value that is provided to me every time I visit the store. The first-ever Sim card that I used for my mobile phone was the idea network, and many times I’d seen my friends complaining about their phone network but since I never had that problem, my mother could be carefree about calling me anytime. The list of the products that I’ve used that come under the umbrella of the ABG goes a long way but the impact of ABG has been very big for both my family and me.
#NMIMSMumbai #ABGLPWooMe
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