The Musings Of A Salesman

Now consider a similar scenario where I’m saving money to buy that shirt and one fine day I decide to visit the store. No matter how much the salesman tries to convince me, no matter what he shows me, I have a constraint at the back of my head, ‘money’. I just don’t have enough to buy anything extra. So, in that case, no matter what he says I’m never going to buy it. A similar incident happened to me while I was passing from a company outlet of luxury cream. It was for face massage, I was walking down, and this salesman was standing in front of the shop saying “take a free sample of the cream sir, give it a try” [Attracting the customer] how can I say no to that, thinking that I went inside with him in the store. He brought out a bottle of cream, from the looks of the shop and the mere fact that I have never heard about that brand made me sure that I can never afford that bottle of cream. He was explaining to me the benefits one after the another [functional benefits], I said: “I’m not looking to buy this, it’s too expensive for me”. He said “sir this bottle will last for 3 months, and it costs $100 i.e. mere $1 per day for your face, it’s even less than what you pay for coffee” [comparison to guilt me into buying it] He had me with this, but again my ‘force’ was strong I couldn’t afford this cream. I firmly said no to him again and told him “I can’t afford this” at this he changed his tone, now he was becoming sarcastic he said, “so you are telling you can’t even spend one day’s coffee worth on your face” I didn’t like that all, but that doesn’t change the fact that I couldn’t afford it. I ended up getting a free sample of the product and that was it for me. However, if I had even a little willingness to buy, the way he went around his sales pitch I would have brought the cream. It was the mistake of the salesman here that he didn’t identify his target carefully or maybe he was taking a shot at me. I was a defaulter for him, otherwise, if he hit the 'right customer' he'll surely make it through. This incident led me to think more about the push marketing techniques. Will explore them in the coming articles.