Story Two: On my path to build a brand.
As a kid, I have always been fascinated by the way disjoint elements come together to make something grand. Creating products is the passion that I currently imbibe me to stretch an extra mile in life. It lead me to an Entrepreneurship cycle in my life where my undergrad friends and I created a Peer to Peer lending product. With mentor ship from our incubator, we decided for our closed group launch where we handpicked the first hundred borrowers and lenders. Once the product hit the market, we found the lapses in customer expectations and our product prioritization. Within two months we had to refund our customers and shut the shop until we perfected the product. It was clear that we lacked expertise. At the moment, there was a choice to get money from our close relatives and restart the venture or get acquired by our mentor’s firm. It was one of the biggest challenges in my life. Since it was a five-member team and tied at 2-2 for both ideas, after objectively analyzing the situation, I voted for acquisition so that we could bridge the technical and personal skills to run a business. After two years, the five of us are currently split apart to acquire new skills which would help us return in a few years to start a venture of our own. I believe the most significant decision in my life to take a pause, and reiterate has helped all of us acquire new knowledge. By drawing inspiration from the journey of a ABG, one day I hope to see the five of us in a glass-walled meeting room looking at an office full of people working towards a dream envisioned by a group of five ordinary men who came a long way from a small hostel room of an undergrad college.
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