Our strategy included to cover a full week and to incentivize the survey respondents. Yes, customers rejected filling our survey form at first, but going on, with the utmost support of the mall management we were able to get about 100 odd responses to the questionnaire we had formulated. Happy with the responses, we also took a retailer tour to know what their take was on improving the footfall at their stores and mall as a whole. This exercise was tiring but was truly interesting as the learning was immense. We actually learned the art of field surveys and the customer perception.
Data Analytics was a course upcoming in the next trimester, but the Bocconi faculties and Coursera helped us gain immense insights on how to use analytics to decipher from a survey. To gain something, we would have to sacrifice something and we gave up on the Diwali celebrations to this survey. The results of the survey were apt and we could use these to recommend strategies. It took us 3 days to complete the powerpoint presentation and we reviewed it with our mentor who again guided us step by step on how to use such insights.
After the submission to the unBox Forum, we were awaiting our results and were overwhelmed with the fact that we stood in the Top 5 national selection. The top 5 winners would have to present their solutions to the jury on March 16, 2018 at the unBox Retail conference which would experience Retail industry stalwarts and speakers. The top 5 winners were awarded a complete pass to the event with the award function, masterclasses, and guest sessions. The top 5 winners would have to vie for the top 3 selections.
The key learnings from this experience were: ' Never stay idle in a b-school, Keep participating in every b-school competition that you may come across. This sharpens your thinking abilities and exposure. The competition might be small or huge, but your participation matters. You would never get your b-school life again!'
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