Aside from my discoveries in part one, what is more damning is that the average movie review gap between TOI and IMDB goes up by a whopping 360% if the budget of a movie is higher than INR 32.76 Crore. (32.76 Crore was the average budget of the movie data set I analyzed.) In simpler terms, on average the gap in movie reviews between TOI and IMDB moved up by 4.6 times, if the budget of the movie being reviewed was higher than the average of the data set, which was Rs. 32.76 Crore.
At the median, the disparity is starker. The median gap in movie reviews between TOI and IMDB moved up by a mindboggling 6.5 times, if the budget of the movie being reviewed was higher than the average of the data set, which was Rs. 32.76 Crore.
So there you have it… We have a hypothesis that stands the test of the monetary challenge thrown at it. Higher the budget, higher the gap in movie review ratings between TOI and IMDB, which should only mean one thing – a part of the higher budget is being allocated to reviewers like TOI.
- Vaibhav Anand
Vaibhav Anand is a 2008 passout from Delhi College of Engineering and a 2010 MBA passout from FMS, Delhi. He is currently working for a Multinational Bank in Delhi. Vaibhav is also the author of the bestselling “If God Went To B-School”. You can reach out to him through Twitter at his handle @vaibrainmaker.
Comments
Jigarkumar Dave
I had started reading newspaper for the first time 2 years back. After reading TOI for 15 continuous days, I got it to be a faker. Now this guy analyzes it and tries to make a conjecture of it running a scam etc etc...
23 Jul 2014, 02.17 PM