We built and honed Arrelic’s marketing framework, revising it again and again, keeping what worked; dumping what didn’t. We worked with branding of Arrelic and how to increase its visibility in B2B sphere. It was surreal and heartening to see how our strategic & marketing plans blossomed into actions and their impact on our prospective clients. At times it became taxing, but the satisfaction we used to get after client interactions, where they were impressed by our insights; made it all worth it.
Now, looking back on those 60 days, I realise how lucky I was to get a chance to work with such a talented group of people who supported each other to deliver their best. It helped me to expand my horizon and introduced me to the nitty-gritty of B2B marketing. The supportive work culture immensely helped us to utilise our potential and created a platform where anyone can exchange or suggest ideas; and they were graded solely on their own merit; no matter what your designation is. It was a great learning curve for me and I believe the invaluable experience which I earned here will be instrumental in my future career goals.
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Ankit Sarkar
IIM Indore, Mumbai Campus (2016-2018)
Summer Internship @ Arrelic Reliability Pvt. Limited, Bhubaneswar
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