A Unique Classroom Experience - XIMB - Aditya Vikram Singh

And the faculty describes the importance of marketing for an organisation, quotes by some scholars, 4P’S of marketing. 4C’S of marketing and till then it seemed like a normal class to me where a subject’s importance was being elucidated to you by means of theory. And then the faculty asks, does anyone remember the Samsung galaxy 7 fiasco in 2016-17? And everyone replied yes. Even I had read reports about phones blasting and Samsung being criticized. Then she asked that does anyone have an idea that how did Samsung come out of this period and sustained its position as one of the market leaders? And obviously, we all were clueless. She described that this is what marketing can do and then she showed a video of Samsung post this fiasco. It was an advertisement of the Samsung service vans, a 4-minute video titled ‘Beh chala’. And after the video ended I was awestruck and I had goosebumps. The video tried to connect with the sentiments and emotions of the customers. It tried to highlight the fact that their customers are the most important asset for them. And I realised how big an impact a small 4-minute thing can create.

This experience of mine will stay on with me forever. My first class of marketing management…………..

WHICH COMPANY OF ABG GROUP?

I have always had a bias in my mind regarding Hindalco industries. The main reason being that my father was a part of it for more than 7 years. And though my father has worked in almost every big organisation of India his good memories from this group is what I come to hear more about. I have heard stories about Mr. Debu Bhattacharya (The then MD of Hindalco industries), and though I have never met him but have always been a fan of him. So maybe due to these things I would prefer Hindalco over other ABG company.

- Aditya Vikram Singh

BM 1^st year, XIMB