For them Baidu has launched Baidu Waimai, which picks up restaurant orders placed by them Online & delivers it at a ‘physical’ place mentioned while placing the order.
O2O service is catching on in a big way because it has several benefits associated with it other than just the convenience of delivery:
- The O2O service provider offers price discount over & above the discount provided by the restaurant
- The restaurant owner chips in by topping up the order - for example McDonald tops up the order with extra fries!
-If you pay Online using the service provider's payment gateway, in case of Baidu through Baidu Wallet, you stand to get extra discount!
- As you finish placing the order you are rewarded with a discount coupon which will entitle you to 'mouth watering' discount when you place your next order.
- You can track the order from the time you have placed it till it reaches you.
If O2O has so many benefits then will you also offer O2O facility to your customers?
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In this series, Rajesh Srivastava, Business Strategist and Visiting Faculty at IIM Indore gives you a regular dose of strategy case studies to help you think and keep you one step ahead as a professional as compared to your peers. Rajesh is an alumnus of IIM Bangalore and IIT Kanpur and has over 2 decades of experience in the FMCG industry. All previous Strategy with RS posts can be found here
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