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What Business Is Apple In?

Comments
 

Emil Dewy

I agree with the fact that apple's products are basically personal computing devices. But so is lenovo, sony, etc. Apple sells something others do not. They sell an identity - an identity of a person who is a social elite, who can afford the best, who has sophiscated taste. Having said that, i dont know if apple products perform better than other products in the same price range.

20 Apr 2019, 04.40 PM

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Comments
 

Emil Dewy

I agree with the fact that apple's products are basically personal computing devices. But so is lenovo, sony, etc. Apple sells something others do not. They sell an identity - an identity of a person who is a social elite, who can afford the best, who has sophiscated taste. Having said that, i dont know if apple products perform better than other products in the same price range.

20 Apr 2019, 04.40 PM