Business lesson for us: A brand should be sync with the rapid changes in customers aspirations. Else, it will cease to be relevant & unsustainable in the long run.
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In this series, Rajesh Srivastava, Business Strategist and Visiting Faculty at IIM Indore gives you a regular dose of strategy case studies to help you think and keep you one step ahead as a professional as compared to your peers. Rajesh is an alumnus of IIM Bangalore and IIT Kanpur and has over 2 decades of experience in the FMCG industry. All previous Strategy with RS posts can be found here
Comments
Ramesh Singh
This is indeed a grave oversight on the brand in question's part.. Being in an industry of fashion means you need to be always updated about the changing patterns of thought of not only your target audience but also those around them.. This could reflect on a more sinister patriarchal structure of the corporate HQ which would be baffling, it being a womens wear brand!
6 Jun 2015, 09.17 PM
Rajesh Srivastava
Indeed Ramesh it is a grave oversight. People buy brands which reflect what they think & how they feel. And it seems that VS is not in sync with the contemporary way in which women think & feel.
13 Jun 2015, 07.55 PM