Why Aditya Birla Group is big in my life - Vani Gupta, NMIMS Mumbai

What is big? ABG answers this for us through the variety of products and services that it offers. Just like any other individual, I can list down number of ways by which ABG has made a contribution in my life. From being a Vodafone Idea user that helps me to connect with my friends and family to a Pantaloon user for my smart casuals to being a customer of Van Heusen and Allen Solly for my formals, ABG has left a print in my life in day to day activities. From providing Birla Carbon nano particles in the tyres of my car to providing copper for Indian railways , ABG has transformed my entire travel experience.

ABG has indeed become an integral part of everyone’s life. Knowingly or unknowingly, each of us make use of the services that has been offered by it. It has helped me to go beyond the dictionary meaning of big as it no longer means “of considerable size or extent”. For me, big is not only Massive, it is Indispensable. It is in my palm. It can infact be Microscopic. For me, it is anything that helps me feel confident and helps me to have an impact.

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