Dwelling further on the topic of start-ups, he mentioned an exorbitant number of start-ups do not recognise ‘need’ and sweat relentlessly on solving a problem that does not exist. He also cited this as being one of the reasons behind the failure of many start-ups after a small stint. Mr Saeed also emphasised on the pioneer versus follower strategy in marketing, by providing an example from the e-commerce sector in Dubai. The small and new entrants learned from the mistakes of giant players like Cobone and Groupon and differentiated themselves to become stiff competitors. Thus it is important to push forward the right and required needs into the market.
Moving onto the topic of digital marketing, which also happens to be Mr Saeed’s area of expertise, evident from his clientele of big names like Zee, Dubai Government etc, he shared with us exciting examples where digital marketing was instrumental in garnering millions of eyeballs. He gave examples like the post of one of the Zomato’s co-founder, Oreo’s post after a few seconds of the power cut at Super Bowl XLVII etc. Mr Saeed also insisted on not entirely focusing on search engine optimisation, but evaluating the investment in paid apps and likes. And also imperative is the creativity in digital marketing, thinking different and utilising unseen opportunities to stay ahead in the game.
The session was a lesson on introspection before jumping on the start-up bandwagon and how digital marketing is changing the marketing landscape with its vitality felt in the sustenance of any company worth its salt.
Comments