Aastha Sneha

Marketing and marketers are generally considered as lying, cheating beings, out there to grab your money. But one cannot deny the fact that they are also brilliant minds, some of whom gave a lot of strategizing brains to create some of the most famous brand names in the world. Some

Success is the sum of small efforts, repeated day in, day out. The mantra, though known to most, is hardly ever followed. But look around, and you would find those who live these fundas, and personify inspiration. Yes, among us are the gems, the ones who make the best of what

In this era of TTMM (Tu Tera, Main Mera :P), and cut-the-throat competition, it is difficult to just scrape through life, for some. But then, there are some, who rise and shine above the crowd. Being among the best in academics in the steam boiler life of a b-school is

We bring to you, straight from IIM Lucknow, Nidhi Zanwar, Batch of 2017. She has  shared with us her experience of the TAS interview process. She gives us valuable insight on preparation for General Management roles, and TAS in particular.Let's hear it from Nidhi!Aastha(A): Hello Nidhi! To begin with, can