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Barleen Kaur

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24 Stories

Inside UTSAHA - Pioneering Rural Market Intelligence

Several major industry players in our country have been known to turn challenges into opportunities. The marketers of the country bring their innovation together with a successful mantra that was empowered by Professor C.K. Prahalad, to reach the “Bottom of the Pyramid”. The mantra given by the late professor dictates

Business School Competitions - Compete, Learn, Grow

Compete, Learn and Grow :  B-school Competitions in IndiaB-school competitions are regarded as the celebration of managerial acumen. B-school competitions see the most dynamic and innovative minds emerge as victorious. These events are meticulously designed to test the participants on a plethora of aspects ranging from theoretical foundations in marketing,

Class Participation in Indian Business Schools

Wade (1994) considered the “ideal class discussion” as one in which all students are participating, learning, and listening to each other’s ideas, comments, and questions.Isenberg (1991) proposed small group discussions as one way to force students to become actively and decisively engaged in classroom discussions.Class Participation(or CP) is a medium

The Curious Case Of IIM Dropouts

Dropouts from IIMs?!Bill Gates- attended College (1973-1974), awarded an honorary doctorate in 2007. Mark Zuckerberg -attended College, created Facebook as an online directory for Harvard students in his sophomore year and soon left afterwards to expand the company. Kareena Kapoor- attended the summer school. These are some of the names