Manjunath R

Life keeps throwing numerous challenges. Just as we develop our physical muscles through overcoming opposition - such as lifting weights - we develop our character muscles by overcoming these challenges. It wouldn't be wrong to say that a life without challenges is almost impossible to exist.The important aspect here is

Seth Godin quoted " People do not buy goods and services. They buy relations, stories and magic". But how are relations built over an app? What stories could a  non physical store convey? Importantly, could any online retail firm ever spin a magic on its customers? Being a marketing student, I curiously