Prabhakar Mundkur

When Snapdeal made an announcement last week of spending Rs 200 crores this festival season on a 360-degree campaign over the next 60 days, in the run up to the Diwali festival, considered to be one of the busiest seasons for most marketers, one would have hardly expected anything out

Prime time on TV channels over the last few days have become a brainstorm on how India should respond to the attack on our soldiers in Uri and trying to second guess the Government's thinking on the subject.Is that the role of media? To get together a panel of experts

One of the principles of yoga may well be to stretch but does that apply equally to the practice of branding as well?Patanjali's core competence of being Indian and ayurvedic augurs quite well for the their current repertoire of brands like ghee, shampoo, soaps, noodles and other fmcg, which fit

Anna Hazare became highly relevant because he was a crusader for anti-corruption. Unfortunately under the previous government talking about corruption was a method for attacking the previous government and gaining popularity and prominence amongst the public. It fed off the anger of the people. People were at the end of