Sruti Karthikeyan

Life is an unpredictable event that can never be predicted unlike what the business world holds! This a story of 10 year old me vs 20 year old me! The only challenge that I had to face was depression! I remember the first 6 months into my Under Graduation program

As individuals Brands play an important roles in our lives. In the eyes of Marketing this is referred to as Brand Loyalty. But to consumers it’s a status symbol. We always love to be associated to a particular brand.  For eg. When you carry an iPhone it gives you an