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Tushar Gupta

Alumni | MICA

2 Stories

Do You Really Understand B2B Vs B2C Models?

A year into my MBA and I realise this seemingly simple difference is really not a concept everyone is clear about. And when I mention everyone, I include people from ranks of CMOs to Marketing Professors at some renowned universities. And believe me, I am speaking with experience. Having discussed

What We Talk About, When We Talk About MICA?

Let's begin at that very juncture of your life, when you are faced with that million dollar question - "Which B-School ?"You want the IIM tag. If not that, you then explore further. The tag is especially important if you have a strong lineage of an IIT/NIT.  The society will not accept you if