B-School Fests

“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.”                      

The plain and simple truth is that MICA loves marketing and marketing loves MICA.  Every year, MICAns come together and share this spirit with fellow B-School students and celebrate MICANVAS,

MICA has, over the years, adopted the new waves in marketing strategies and earned a reputation for churning out the finest marketers in the country. The ‘Mecca of Marketing’ this

“By far the greatest and most admirable form of wisdom is that needed to plan and beautify cities and human communities.”

“The simplest acts of kindness are by far more powerful than a thousand heads bowing in prayer.” ― Mahatma Gandhi 

The story goes that, in the good old days of XL, students who used to be up at night working on their project spent their time scanning journals and reports

Xpressions 2018 brings to you the first of a kind Zorb Ball event - “Zorb it out” by the International Relations Committee (IRC). The event will kick-start with a battle

MPower is the flagship live case study competition of Xpression-the Annual Business and Cultural Fest, organised by MAXIM-the Marketing Association of XIMB. It’s an ultimate test of problem-solving skills, a unique