Sales & Marketing

Turning situations of crisis into opportunities and excelling in them by embracing uncertainty is what makes the essence of a leader. In a recent conversation with Mr. Varun Sridhar, CEO,

With the onset of highly impactful startups in the country, how important is it as a marketer to understand the nuances of growing these fast-paced companies? in this webinar, we

Empathetic branding is a strategy used by brand managers/marketeers wherein they appeal to the emotions of the target audience via their marketing campaign. In this tactic, the company intends to

What does it take to set up and grow an online vs offline retail business in the country? For guiding us through this, in this webinar, we are looking forward

2020 was something which the world was not prepared for. It caught us off guard & made us rethink everything in our lifestyles. The business world learned quite a few lessons

The annual worldwide sales of the retail e-commerce industry for the year of 2017 stood at $2.38 trillion. Yes, you read it right! Trillion! And now, imagine this, in 2021

For the 26th Episode of YOBOLive, we feature some pretty special people. Voted InsideIIM’s Best 30, these students are some of the best from the class of 2019-21. In this

Products & technologies have had increasingly higher adoption rates. Telephones took almost 100 years to reach 100 million users, mobile phones took 20 years, Facebook took less than 5 years