From Architecture To Marketing | My Journey To MICA Ahmedabad

And as they say – Think Marketing, Think MICA.

I applied to MICA because I believed the unique curriculum, with its focus on ‘people’, would equip me to successfully merge the supposedly different worlds of design and management. MICA was the right choice in my journey of going beyond labels.

After joining this institute, fondly known as ‘The School of Ideas’, I realised that there is more to a business than just numbers. It is the ideation, innovation, and creativity that add the ‘special ingredient’ to the final outcome.

MICA, to me, was an amalgamation of NID and IIM. It’s the hustle-bustle and the tightly packed schedules that makes one proactive at all times, and yet one finds time to sing, paint, play and chit-chat at the canteen. I fell in love with the college when I understood that the courses offered here are an in-depth and more detailed version of all the aspects that I mentioned. Ranging from Cultural Context of Communications to Consumer Behaviour, MICA explains the entire consumer journey to help make great managers. It is not your typical B-School. It’s a mile ahead because of its explosion of creativity and understanding of human psychology.

With my first year at MICA coming to an end, I have understood how crucial it was to take the road most travelled by because what you do along the journey and the uniqueness you bring by being yourself is what makes the whole way memorable and worth all the effort.

Engineer or non-engineer, if MBA is your calling, then answer it sooner rather than later.