Episode 2: Ooh La La La Le O; ft. Gurpreet Singh, Marketing Head, United Breweries
Now is the time to get a deeper understanding of surrogate advertisements and meet our industry expert. In this episode, Mr. Gurpreet Singh, the head of Marketing from United Breweries will take us through the concept and objective behind such advertisements and the different ways of using surrogate advertisements. Cheers!
Episode 3: Tu Beer Hai, Bud Why Sir? ft. Mohit Mehrotra, Sr. Manager ABInBev
Beer is the widely known social glue and synonymous with friends and fun. Let's meet our next expert Mr. Mohit Mehrotra, a senior brand manager at ABInBev, and an alumnus from IIM Ahmedabad. He talks about branding and advertising for such surrogate products! Listen to his amazing insights. Cheers!
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