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Surrogate Marketing
2 Stories
Podcast Series On Surrogate Advertising - IIM A Students
Have you ever wondered if Bacardi ever sells Music CDs or Carlsberg ever sells drinking glasses that we see in their ads? But don't these brands have more popular products
Surrogate Marketing
Have you ever seen commercials promoting Bacardi Music CDs but can never seem to find the product anywhere? Does it make you wonder why? Read on to find out. These
