Consumer Behaviour
On Investing In Relationships, Marriages, And Children - A Behavioural Economics Perspective
What do you look for in a relationship? Who makes an ideal partner? How much are you willing to 'invest' in a relationship? Why are items in a gift shop
The Tyranny Of Choice
Before anything let us go a few years back and recollect the moment when we had to buy our first mobile phone. Such an ‘important’ decision of our life as
Changing Consumers In The World Of Social Media - Views From Prabhakar
Who would have imagined ten years ago that people would be checking their social media profiles, soon after waking up. Even before they brush their teeth or sleepily make their
My Tryst With Consumer Behaviour - Ipsita Das From IIM Bangalore
A year ago, I came to IIM Bangalore abreast with dreams of becoming the next big revolutionary brand manager. You know, we all have our fantasies. Here was the country’s
How A Brazilian Fashion Retailer Used Consumer Insights To Make Shopping Easier - Strategy With RS
Shoppers, invariably seek 2nd opinion prior to finalising the item they desire to buy. This trait is exhibited more by women shoppers. No wonder, many at times women shoppers go
Business and Life : Radio Stations and Waning Attention Spans
This week, we are running a new series where we look at seemingly small adjustments that businesses are making to their offering, and try to reverse-engineer their insights and examine
The Curious Case Of Traditional Subji Walas & Mushrooming Of Indian Start-ups
The Curious Case of Subji Walas & Rise of Indian Start UPs:
