IIM Rohtak

Aditya Birla Group is a perfect example of how one can succeed with persistence and motivation without losing sight of the goal. Started as a Jute manufacturing company, ABG is

I was 10 when I was first introduced to the world of clothing offered by the infamous apparel brand from the Aditya Birla Group - Peter England. It was a

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Aditya Birla Group stands for Honesty, Engagement, Enthusiasm, Rush. As a carefree user, the value of a brand plays a significant role in my life. And of all these, Enthusiasm,

Coming from a humble but middle-class family and being an Indian, the one thing that my family has always looked for is to get the cheapest but the best product.

The vision of the Chairman, Mr. Kumar Mangalam Birla whose profound responsibility towards making a brand of tremendous worth dependent on strong establishments of faultless qualities, has seen the Group