Konversations Cafe
Branding Workshop By Anisha Singhi - Konversations On Retail and Marketing Careers
What was common between 4 scores of b-school aspirants gathered at Hard Rock Cafe, Delhi for InsideIIM Workshop on 9th December 2017?All of them dream of becoming the best brand
5 Things To Read And Watch If You Are Interested In Business Analytics
Do you know companies like Amazon, Tinder, Netflix, American Express, etc all use Business Analytics? At first, it may sound really boring but it's not as nerdy and dull as
Cracking Consulting Interviews - How To Approach Guesstimate Questions
Guesstimates are an important part of any Consulting Interview. The whole point of these questions is to give the interviewer a peek into your thinking process and problem solving abilities.
Marketing Is A Science, Not An Art - Kunwarbir Singh, Brand Manager, Diageo
Kunwarbir (or as he likes to be called ‘KB’) has worked as a brand manager on brands like Titan, Britannia and now Diageo USL. He considered himself the dream friend
On Importance Of Influencer Marketing And Distribution Strategy - Sumita Rajan, Product Manager, Britannia
Sumita's journey from bags to bikes to biscuits (Skybags, Hero Honda & Britannia) has taken her across India. She talks about the contrast in rural and urban buying behaviours that
On MBA, Ever-Changing Trends, Brand And Content Integration - Kunj Sanghvi, Master Storyteller At InsideIIM And Konversations
What is advertorial? Why are brands looking for interesting stories? Learn the art of telling brand stories from the Master Storyteller at InsideIIM & Konversations, Kunj Sanghvi. Here's a glimpse
On Humility, Perseverance, And Handling Rejections As A Salesperson - Abhishek Parameswaran, Country Manager, India & Subcontinent
A football player and singer by passion and Country Manager, India & Subcontinent by profession, Abhishek's has many interesting stories about his journey. Here's one such story from his days
On Storytelling, Jaago Re Campaign, And Marketing - Neha Taneja, Brand Manager, TATA Global Beverages
"Marketeers are basically storytellers.” Neha has worked on the successful ‘Jaago Re’ campaign by Tata Tea. She explains why marketeers have to know the art of storytelling. Here's a glimpse
